The Real Shot · Event proposal · 00/15

Guest in a white hard hat and MODAD vest facing the SECTOR building

Event proposal Construction-site visit · Governmental District

The Real Shot.

An afternoon on site at SECTOR — from MODAD HQ, along North & South 90, to the concrete itself in the New Administrative Capital. Guests in hard hats, the CEO under the frame, and a shooting run into the sunset.

DateTBC

Call time12:00 PM → sunset

HostMODAD Properties

SiteSECTOR · New Capital

Presented byStrike Media

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01 Concept & name

No renders. No brochures. Just reality — and the people who'll tell it.

SECTOR's own campaign already speaks the language: REAL SHOT · CONSTRUCTION PROGRESS. The event turns that line into a lived experience. Every guest becomes the figure in the key visual — white hard hat, MODAD vest, standing in front of a building that is really rising. What they film, post and repeat is proof, not promise.

Recommended

The Real Shot

Owns the campaign's own words. Works as event name, hashtag (#SECTORRealShot) and content series. Plays on the photo shoot and on "the real deal".

Alternative

Hard Hats & Golden Hour

Lifestyle-led, very shareable for influencers. Tells the two halves of the day: site safety → sunset content.

Alternative

Built in Real Time

Investor/broker-led tone. Puts delivery credibility first — strongest for the broker audience.

Proof

Guests walk the structure, meet the engineers, see floors, cores and façade with their own eyes.

Presence

A short, personal word from the CEO on site — leadership standing next to the work, not behind a podium in a hotel.

III

Picture

The whole day is staged to be filmed: branded bus, media wall, numbered tour points and a golden-hour shooting run.

02 The journey · run of show

From HQ to the concrete.

12:00 PM

Pickup at MODAD HQ

Plot 334, 3rd Sector, South 90th St., New Cairo. Registration, name badges, welcome drinks. MODAD hi-vis vests handed out at boarding — everyone arrives at site already "in costume".

Open HQ in Google Maps ↗

1:00 – 2:00 PM

North 90 & South 90 tour

Guests on the move in the branded SECTOR bus — a rolling billboard on Cairo's busiest business boulevard. On-board host, bottled water, a short MODAD film on the screens, and the 3-minute safety briefing so no time is lost on site.

2:00 PM

Drive to the New Capital

~45–55 min to the SECTOR site, Governmental District. Hard hats issued on the bus in the last 10 minutes. Snack bag on every seat.

Buffer: traffic is the #1 risk — target arrival 2:45 PM

3:00 PM

A quick word from the CEO

Mohamed El Hadad on the small stage, the building itself as the backdrop. 7–10 minutes, then photo op.

3:30 PM

SECTOR site touring

Groups of 10–12 rotate through 5 numbered tour points, each hosted by a MODAD engineer and a marshal.

4:00 PM →

Shooting run with the sunset

Blue-sky coverage first (the SECTOR KV look), rolling into golden hour for the hero shots, drone reveal and the group "Real Shot".

Sunset timing — see section 09

SECTOR bus wrap mockup, door side — SECTOR bus wrap · in design

SECTOR bus wrap mockup, rear — Rear · hotline 16721

Bus wrap mockups — concept comps (parallel Strike Media workstream)

03 Site layout plan

One loop. Zero guesswork.

Everything sits on the forecourt in front of the twin wings, outside the active works zone. Guests enter through one gate, follow one hi-vis walkway, and never cross a vehicle route.

→
Safe walkwayHi-vis taped, barrier-lined route, ~2 m wide, levelled & dust-suppressed (water-sprayed 1 h before arrival).
A
Gate, PPE check & welcomeHard-hat & vest check, wristband, cold towel + water.
B
Media wallFirst stop after the gate — the arrival photo, building in frame behind.
C
Stage & audienceStage backs onto the building so the structure is the backdrop. Audience faces the building with the sun behind them.
D
Catering cornerShaded, off the walkway, upwind of the generator.
1–5
Tour pointsNumbered totems; 5–6 min each; MODAD engineer + marshal per group.
LZ
Drone landing zoneCordoned, away from guests & crane radius.

04 On-site element · A small cozy stage

The building is the backdrop.

Concept render: low navy stage and white chairs in front of the SECTOR structure — Concept · CEO stage on the forecourt

AI concept render placed in the real site context — for direction only

Low, intimate, unmissable. Instead of a printed backdrop we frame the real structure: a slim navy portal with the SECTOR wordmark on its top beam, so every photo of the CEO carries the building behind him.

Deck	6.0 × 4.0 m modular platform, 40 cm high, 1 ramp + 2 steps with hi-vis nosing
Finish	Deep-navy needle-punch carpet, navy skirting, white edge line
Portal frame	6 × 3 m aluminium truss, navy fabric sleeve, SECTOR + MODAD on top beam (one side only — rest stays open)
Lectern	Slim white acrylic, SECTOR dot-O mark, ballasted
Audio	2 × powered speakers on stands, small mixer, 2 wireless handhelds + 1 lapel (CEO), backup mic
Audience	40–80 white folding chairs or standing (guest count TBC), under an 8 × 10 m shade sail
Wind & safety	All truss ballasted (water barrels / sandbags), wind-rated, inspected after build; cables in covered ramps
Placement	Zone C — on the forecourt axis, backing onto the twin wings; audience faces the building, sun behind them

05 On-site element · Media wall

The arrival photo.

Concept render: navy SECTOR media wall on site — Concept · media wall at the gate

AI concept render + real SECTOR / MODAD logos composited

The first thing guests see after the PPE check — and the photo every influencer posts first. Navy fabric, a thin white geometric line pattern drawn from SECTOR's façade grid, logos centred at camera height.

REAL SHOT · CONSTRUCTION PROGRESS

16721

Flat artwork elevation · 4.8 × 2.4 m

Size	4.8 m W × 2.4 m H (2:1), single-sided
Build	Aluminium tension-fabric frame, dye-sub print; 4 × 25 kg ballast + rear bracing for wind
Floor	5 × 2 m navy carpet with taped edges; 2 white planters with olive trees
Light	2 battery LED fills on stands — keeps faces clean when the sun drops behind the wall
Placement	Zone B, beside the walkway right after the gate; camera axis frames the building behind
Option	Second "progress" version later reused at the MODAD HQ lobby (same frame, new skin)

06 On-site element · Catering corner

Cold, light, dust-proof.

Concept render: white tent catering corner with oak counter on site — Concept · catering corner

AI concept render placed in the real site context — for direction only

A site-appropriate hospitality point — not a buffet. Everything is served covered, by waiters, from a shaded counter that photographs well.

Footprint	2 × 3 × 3 m pop-up tents (white, navy valance) + 4–6 high cocktail tables
Counter	3 m light-oak clad bar with white top; covered display, sneeze guards
Drinks	Iced water, lemon-mint, karkadeh, espresso & Turkish-coffee bar, cold towels
Food	Finger food only — mini sandwiches, savoury pastries, dates, fruit cups; nothing that needs cutlery
On the bus	Snack bag + cold water per seat for the 2:00 PM drive
Power	Coffee machine + chillers on the generator circuit; cold boxes as backup
Placement	Zone D, east of the stage, off the walkway, upwind of the generator

07 On-site element · Tour points

Five stops around the structure.

Safety-led, numbered, hosted. Groups of 10–12, a marshal at the front and back, a MODAD engineer at every stop with one fact worth repeating. ~30 minutes total.

The Safety Gate

PPE check, 2-minute site briefing, group allocation. The rules, said once and clearly.

Hard hat + vest on · closed shoes

The Face of SECTOR

The twin wings from the forecourt — scale, floors, design intent, progress to date.

Stay behind barrier line

Looking up between the wings at the crane

The Sky Gap

Between the wings, under the bridges — the most dramatic look-up shot on site.

Only when crane is not lifting

The Glass Corner

The curtain-wall podium — façade spec, materials and the finished look emerging.

Ground level only

Inside the Frame

A short walk through a finished ground-floor corridor / lobby sample.

Subject to MODAD HSE approval

Governmental District panorama with cranes

Optional · District Panorama

From the edge of the site: the Governmental District around SECTOR — the location story.

Recce to confirm vantage

Tour-point totem · signage spec

Size	0.6 × 1.8 m, double-sided
Material	5 mm Dibond on steel frame, 25 kg weighted base (no ground fixings on site)
Content	Big station number, name, one key fact (from MODAD engineering), safety strip in hi-vis
Wayfinding	Floor arrows on the walkway + "Next stop →" on the back face
Host	One MODAD engineer per stop + one Strike Media marshal per group

08 The CEO moment · 3:00 PM

Mohamed El Hadad

CEO · MODAD Properties

Short and personal. Standing in front of the structure, in a hard hat like everyone else. Not a speech — a promise, made at the place where it is being kept.

2:45Guests seated under the shade sail, cold towels & water

3:00Host intro (60 sec) → CEO walk-on

3:01CEO word, 7–10 min · three key messages (to be agreed with MODAD)

3:12Photo op: CEO with guests at the stage + media wall

3:153–4 short media soundbites (pre-briefed questions)

3:30Tour groups depart from Tour Point 01

Coverage: 2 cameras (wide + tight) with lapel audio, stills from the front row and from behind the audience to hold the building in frame.

09 The shooting run · 4:00 PM → sunset

Chasing the light.

From 4:00 PM the site becomes a set. Crew splits into two units while guests are free to film, eat and network — then everyone joins the final group shot as the sun drops.

⚠ Timing flag

Egypt is on summer time (UTC+3) until the last Thursday of October (29 Oct 2026). That pushes mid-October sunset in Cairo to ≈ 6:20–6:25 PM, not 5:30. Golden light (sun below ~6°) starts ≈ 5:50 PM. From Fri 30 Oct clocks go back and sunset falls to ≈ 5:10 PM — where a 4:00 PM shoot lands perfectly.

4:00Blue-sky hero (KV look)

5:00Warming

5:50Golden hour

6:22

LIGHT TIMELINE FOR A MID-OCT DATE (≈15 OCT) · ACTUAL TIMES DEPEND ON EVENT DATE

Sun times · Cairo / New Capital

Date	Clock	Golden from	Sunset
Thu 15 Oct	Summer	5:53 PM	6:25 PM
Thu 22 Oct	Summer	5:45 PM	6:18 PM
Thu 29 Oct	Summer	5:38 PM	6:11 PM
Sat 31 Oct +	Winter	4:36 PM	5:09 PM

Calculated for 30.0°N 31.2°E; ±3 min. Re-check once the date is fixed.

Three ways to land it

A · Keep the run of show (recommended for Oct dates). 4:00–5:45 blue-sky + drone + FPV; golden hero shots 5:50–6:25; buses leave ≈ 6:45 PM. Guests told up-front it's a sunset finish.

B · Shift the whole day +1 h. Pickup 1:00 PM, CEO 4:00, shoot 5:00 → sunset. Same light, shorter idle time on site.

C · Date on/after 30 Oct. Original timings hit golden hour exactly (4:35 → 5:10 PM sunset). Earlier, cooler, shorter day.

Drone

The Reveal

Slow pull-back from guests in hard hats to the full twin-wing structure and the district. Subject to permit.

FPV

Through the Frame

One continuous flight through the sky gap and bridges — the scroll-stopper reel.

Ronin

Walk & Talk

Gimbal tracking of CEO / engineers walking the structure; influencer pieces to camera.

Finale

The Real Shot

All guests line the forecourt, backs to camera, facing the building in golden light — the KV, recreated live.

10 Safety & logistics

Safe first. Then beautiful.

Guests in MODAD vests and hard hats looking up at the structure — Every guest · hard hat + MODAD hi-vis vest

Site safety protocol

PPE for 100% of guests & crew: white hard hats + MODAD-branded hi-vis vests (vests at boarding, hats on the bus, checked at the gate)
Safety briefing: 3-min video/host on the bus + 2-min recap at Tour Point 01
Marshals: 1 per 10 guests, front & back of each group; radios on one channel with MODAD HSE
Safe walkway: barrier-lined, hi-vis taped, levelled and water-sprayed; no access to open edges, upper floors or crane radius
Works paused on the tour route during the visit; no lifting over guest areas
First aid point + paramedic on site; nearest hospital route pre-mapped
Closed shoes requested in the invitation (spare flat shoes / overshoes at the gate)

Buses

2 × 50-seat coaches (1 SECTOR-wrapped). One bus captain each, guest list per bus, water + snack bags, AC checked.

Timing buffers

15 min built in before the CEO (target arrival 2:45). Stage & tour can compress by 10 min without touching sunset.

Shade & water

8 × 10 m shade sail over the audience, catering tents, cold towels, water stations at Gate and Tour Points 01 & 04.

Sound

Compact PA at the stage + 2 portable megaphone-speakers for tour hosts; group radios for marshals.

Power

Silent 20–30 kVA generator, downwind, fenced; site power only if MODAD confirms a safe tie-in.

Toilets

1 VIP toilet trailer (M/F) + hand-wash, back-of-house; plus a stop at MODAD HQ before departure.

Parking

Coach bay at the gate; crew & guest cars outside the hoarding, marshalled.

Recce

Joint site walk with MODAD HSE 5–7 days before: fix positions, sun axis, drone LZ, tour route.

Risk & contingency

Risk	Level	Mitigation	Plan B
Heat	Medium	Shade sail, cold towels, water every stop, tour capped at 30 min	Shorten tour to stations 1–3; move guests to tents
Dust	Medium	Water-spray walkway & forecourt 1 h before; covered food; lens kits	Disposable masks at gate; re-spray at 3:30
Wind	Medium	All structures ballasted & wind-rated; drone limits respected	Lower portal frame banner; drone → ground cranes / pole cam
Traffic delay	High	15-min buffer; route checked the day before; bus captains report live	CEO word moves to 3:15; tour compresses, sunset untouched
Drone permit	High	Governmental District is sensitive airspace — permit via MODAD early	FPV indoor-only, crane-mounted cam, telescopic mast shots
Site activity	Medium	Works paused on route; crane not lifting near guests	Skip Station 03; extend 02 & 04
Injury / heat stroke	Low	Paramedic + first aid point; marshals trained	Ambulance on call; pre-mapped hospital route
Haze / no sunset	Low	Blue-sky hero shots captured from 4:00	Blue-hour finale with LED fills on media wall & stage

11 Who's on the bus

Four audiences. One day.

Guest count is open — the plan scales from 40 to 90 (two coaches). Proposed split by bus so each group gets the right experience.

Media

Real-estate & business press, TV property segments. Get: CEO soundbites, fact sheet, same-night photo pack. Bus A

Influencers

Real-estate, business & lifestyle creators. Get: time to shoot, media wall, golden-hour finale, content brief. Bus A

Brokers

Top-performing brokerages for SECTOR. Get: engineer Q&A at each stop, progress facts, sales-team time. Bus B

Clients

Existing SECTOR buyers + VIP prospects. Get: "see your investment" moment, CEO handshake, family-friendly pace. Bus B

GUEST COUNT & SPLIT — TBC WITH MODAD · INVITATIONS NOT YET ISSUED

12 Crew & roles

Who runs the day.

Strike Media · 1

Event Director

Owns the run of show, single decision-maker on the day.

Strike Media · 1

Site Production Manager

Build, power, suppliers, load-in/out, recce.

MODAD · 1

HSE / Safety Officer

Signs off route & build; can stop any activity.

Strike Media · 6–9

Marshals

1 per 10 guests, radio-linked; walkway & group control.

Strike Media · 2–4

Guest Relations & Bus Captains

Registration, badges, PPE, one captain per bus.

Strike Media · 1

Host / MC

Bus briefing, CEO intro, transitions.

MODAD · 5

Tour-point Engineers

One per station, one key fact each.

Strike Media · 1

Influencer & Media Wrangler

Briefs, shot-time slots, soundbite queue.

Strike Studio · 2

Photographers

Lead (event + CEO) and second (guests, BTS).

Strike Studio · 2

Video · DP + Ronin Op

CEO coverage, walk-and-talks, hero film.

Strike Studio · 2

Drone + FPV Pilots

Licensed; reveal, fly-throughs, finale.

Strike Studio · 2

Mobile Creator + On-site Editor

Vertical BTS live; same-night teaser cut.

Plus suppliers: AV tech, catering team (lead + 3–4 waiters), paramedic, generator tech, coach drivers.

13 Content deliverables

The day keeps working.

Same night

30–45 sec teaser reel (vertical + 16:9)
20 photo selects for MODAD socials & media
Press photo pack + CEO quote card
Live stories from the bus & site

48 hours

60–90 sec hero film — "The Real Shot"
3 vertical reels: FPV fly-through, CEO word, guest reactions
CEO soundbite cuts (Arabic, subtitled)
80–120 edited photos + drone stills
Influencer content kit & reshare pack

7 days

2–3 min long-form recap / progress film
"Real Shot" construction-progress stills, print-grade, for billboards & bus wrap
Coverage report: reach, posts, press pickups
Raw drone/FPV archive for MODAD

14 What we need from MODAD · open items

To lock the plan.

Needed from MODAD

Site access & HSE sign-off — safety officer on the day, route approval, works paused on route
Drone / FPV permit for the Governmental District (start now — longest lead time)
PPE stock: MODAD hi-vis vests + white hard hats for all guests & crew (or approval for us to produce)
Site plan / CAD of the forecourt + date for a joint recce
CEO availability on the day + 3 key messages / talking points
5 engineers to host tour points + one key fact per stop
Guest list by type (media / influencers / brokers / clients) & who invites whom
Brand files: vector SECTOR & MODAD logos, hi-res KV, approvals for media wall, stage & totems
Power tie-in (if any), water access, toilets/parking areas on site
Filming rules — anything that must not be shown; media spokespersons

Open items · decisions pending

Event date — TBC. Drives the sunset time (see 09)
Timing option A / B / C for the golden-hour run
Guest count & mix → number of coaches (1 or 2)
Event name — "The Real Shot" recommended
Bus wrap — approval & production lead time (in design)
Tour Point 05 (inside the frame) — HSE yes/no
Budget — [placeholder — costing follows scope approval]

15 See you on site

Hard hats on.

SECTOR · Governmental District · New Administrative Capital

HOTLINE 16721

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